Friday Sips 
hello
I'm Tierra Wilson. Most people call me Tee. I've been self-employed for 15 years. Never had to get a job. I've worked with MyFitnessPal, Under Armour, Google, GoDaddy, Hewlett-Packard, and 500+ clients across every type of service-based business you can think of. I designed the pitch deck for a $475 million acquisition. I raised $1 million in grant funding before I was 25. I built a multi-six-figure agency while raising a kid as a widow in a city where I knew no one.
I've spent 15 years in the trenches building service-based businesses and now I teach everything I know. How to find clients and keep them. How to price with confidence, sell without being weird about it, and set up the operations so you can actually breathe. I've seen what works across 500+ businesses and I bring all of that into every conversation.
If you want someone who tells you the truth in a way that makes you actually want to listen, we'll get along just fine.
The origin story
I started as a branding and web designer. I was good at the work and terrible at running the business. My first $10,000 client felt like I had made it. Then I did the math. Three months of work. That was $3,000 a month. And when the project ended, I had zero clients lined up. I spent the next month scrambling to find work, and then the cycle started all over again.
feast, famine, feast, famine. for years.
The turning point was when I stopped thinking of myself as a creative and started thinking of myself as a business owner. I stopped designing websites and started building the sales systems, the marketing strategy, the client onboarding, the operations that made the business actually run. I became the conductor instead of the person playing every instrument.
Everything I teach now came from that shift. I figured most of it out on my own because the business advice out there wasn't built for service providers. Traditional business strategies don't account for the fact that service-based business owners carry double the responsibility. You're running the business AND delivering the work. Most advice assumes you only have to do one of those things. That disconnect is what burns people out.
So I built my own systems. Custom made, tested on real clients, adjusted over years until they actually worked the way I needed them to. And then I started teaching them to other people.
The receipts
I've spent over a decade consulting for some of the most recognized brands in the country.
Six years embedded in their marketing departments, managing content across multiple teams. I designed the pitch deck used when MyFitnessPal was acquired by Under Armour for $475 million. That work was featured in Self, Time, and Buzzfeed.
Contributed to Google's 2016 Economic Impact Report on small business. Advised on product development and small business growth initiatives alongside Google's internal teams.
Beta testing products and mentoring partners, plus leading conference panels on small business growth.
Data visualization and design consultant for the marketing insights company that powered 400+ of the world's leading brands. Translated complex analytics into case studies, reports, and ebooks.
Developed and ran mobile marketing webinars for USPS business customers across the Southwest. Thousands of small business owners attended.
The track record
AI deployment advisory firm
My AI deployment advisory firm for mid-market companies with 100 to 1,000 employees. We assess where AI fits a company's workflows, build the systems, train teams, and stay on retainer. Clients include companies whose leadership teams are ready to move from evaluating AI to actually deploying it. This is the enterprise side of my work.
Award-winning marketing & design co-founder
Marketing and design company for coaches and consultants. We created 50+ pieces of original content every month, generating over 5 million monthly views across digital platforms.
7+ years · Founder
Built brands and websites for hundreds of small businesses around the world. Featured in Real Simple Magazine and Phoenix Magazine.
$1M in grant funding raised
Created the first community technology center in Louisiana. Raised $1 million in grant funding in approximately one year. Recognized by Microsoft and the Governor of Louisiana.
Post-Katrina relief strategy
Organized relief efforts and advised on rebuilding strategies after Hurricane Katrina, serving over half a million displaced residents.
Style Director · Fall 2009
Oversaw style, communications, and fashion show production. Appeared on ABC, FOX, and Sonoran Living.
Youngest on faculty
Teaching computer literacy to Fortune 500 employees while barely out of school myself.
Today
I consult with service-based business owners who are stuck in the feast-or-famine cycle, overwhelmed by their own client work, or just ready to grow and have no idea where to start with the operations side. I focus on sales and marketing strategy, business systems, client onboarding, offer structure, and pricing.
I've worked with over 500 clients doing this work and I've seen the same patterns play out hundreds of times. The business owners who build systems, prioritize sales and marketing, and learn to conduct instead of execute are the ones who make it. The ones who keep doing everything themselves burn out.
Right now I work with people in a few different ways.
Free · Live weekly
A free live consulting session I host every week. Service-based business owners show up, ask questions, and get real strategy. Every Friday at 6:30 PM ET. It's the best place to start if you want to see how I think before you spend a dollar.
Free
RegisterGroup · Annual
A monthly group program where I teach one topic from A to Z every month. Branding, offers, pricing, sales, marketing, operations, onboarding, automation. I teach it, give you the templates, and we implement it together as a group. 12 topics across 12 months, and the cycle keeps going.
$997/year
Learn more1:1 · 3 sessions
For service-based business owners with a specific problem they need solved. You bring the problem. We work through it together across 3 focused sessions. You leave with a custom strategy document.
$2,500
Learn moreOff the clock
When I'm not consulting, I'm usually somewhere eating. I've visited every borough in New York for the food. I've eaten my way through Barcelona, Mallorca, Oakland, and all across the South. The best meal I've ever had was in Oakland, and I will talk about it if you let me.
I document everything. Cities, hidden spots, hole-in-the-wall restaurants, the places locals actually go. Over 5 million photo views on Google Local. Travel and food are my thing.
I live in Pittsburgh now with my son Bryant (everybody calls him Monster). We're figuring out the city together.
Let's meet
It's free, it's live, and it's the easiest way to see if we click.
Already know what you need? See how we can work together →